What we believe in
Somawa is more than a machine.
It’s the memory of water, reawakened.
Born from science. Rooted in soul.
Our story
Born from Loss. Built with Purpose. Designed for the Future.
In 2019, a family’s world shifted when their beloved mother and grandmother was diagnosed with cancer. A father with decades of practical wisdom and a son fresh out of IIM Calcutta turned their heartbreak into action. They reverse-engineered a water ionizer to support her healing — not to start a business, but to protect the person they loved most.
Though she eventually passed during the COVID pandemic, something remarkable happened: the prototype machines they had shared with relatives changed lives. Families reported relief from acidity, fatigue, and low immunity — and refused to return them. That moment of validation gave rise to ICPURE — India’s first indigenous alkaline ionizer.
But that was only the beginning.
Over the years, as more than 5,00,000 Indians began to experience the life-changing benefits of structured, antioxidant-rich alkaline water, the vision expanded. The brand was no longer just about clean water. It was about intelligent water — water with memory, energy, and purpose.
And that called for a new name. A name not born from commerce, but from conviction.
Somawa - Soul of Water
Somawa is a blend of two sacred ideas:
Soma, the Vedic elixir of vitality.
And Wa, a reverent nod to water — the original healer.
Together, Somawa means “The Soul of Water.”
We no longer talk about TDS or pH alone. We talk about micro-clustered hydration, molecular hydrogen, and water that mimics the natural flow of mountain streams.
Somawa is not a product. It is a movement — for those who refuse to settle for chemically purified, lifeless water. For those who believe health begins with the most fundamental element in their home: the water they drink every single day.
We’re not here to compete with imported brands.
We’re here to redefine the category.
From a machine under your sink — to a quiet revolution inside your body.
This is Somawa.
A story of grief transformed into greatness.
A brand rooted in Indian wisdom, built on global standards.
And a reminder that water was never meant to be just safe — it was meant to be sacred.
Our Purpose
Vision
To make India the global epicentre of water wellness — where technology meets tradition, and every family chooses health over habit.
In a world obsessed with purification, we envision a future where people seek restoration — and where water is not just clean, but alive.
Mission
To awaken the world to the power of healthy drinking water — water that nourishes, heals, and energizes — by building the most trusted, intelligent, and soul-driven water brand from India.
We exist to make living water accessible to every Indian household — not just as a product, but as a daily ritual for longevity and wellness.
Philosophy
Water was never meant to be stripped of its energy, memory, or soul.
At Somawa, we believe that true wellness begins not with medicine, but with the quality of water we drink every day.
Our philosophy blends ancient Indian wisdom with cutting-edge science — restoring water to its natural, healing form and reimagining it as the most powerful wellness tool of our time.
Because clean is not enough. Water deserves to be healthy. And so do we.
Values We Follow at Somawa
A brand rooted in India, aligned with the finest global legacies.
Why Somawa, if ICPURE already existed?
ICPURE pioneered India’s alkaline ionizer journey, bringing health into thousands of homes. But as we evolved, we realised people don’t just seek clean water — they seek water with purpose. They want beauty in design, trust in technology, and a philosophy they can believe in. Somawa was born to meet that deeper need.
A Note from the Founder
Namaste.
As I write this, I’m reminded that the most powerful revolutions often begin in silence — in kitchens, in families, in moments of quiet observation. Somawa was born from one such moment. Not from market research or ambition, but from a need to rethink something we all take for granted: the water we drink.
Over the years, I’ve come to understand how deeply water is misunderstood. Most people focus on purity — they remove contaminants, count TDS, and feel safe. But they forget that water is not just a carrier. It’s a communicator.
It carries life, energy, and memory.
This isn’t philosophy — it’s science.
The work of Japanese researcher Dr. Masaru Emoto showed how water molecules can reflect emotions, intentions, and environmental energy — revealing that water holds memory and responds to vibrational input. In other words, water is alive in ways we never imagined. And when we strip it down, sterilize it, or reduce it to a number — we don’t just lose minerals. We lose wellness.
Somawa exists to restore that truth.
This isn’t about launching a machine. It’s about reviving a relationship — between humans and water. A relationship rooted in Indian wisdom, backed by global science, and designed with quiet intelligence.
We’re building a brand that doesn’t just speak in product specs — but in purpose.
A brand that doesn’t just sit in luxury kitchens — but lives in conscious hearts.
Our dream is to make India the global epicentre for water wellness. And for every home — rich, small, old, or modern — to know what it feels like to drink water that’s truly alive.
Thank you for being part of this journey.
This isn’t just business for us.
It’s legacy.
By Gitanshu Mittal, Co-Founder — Somawa
As Featured In
“The journey of trust, built with people
who believed first.”
