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Built from a family's
own need.

Not a market study. Not an investor thesis.
A question about the water a family drank every day.

A family member was
diagnosed with cancer.

That is the reason this company exists.

The diagnosis changed everything. Two people — an IIM Calcutta and ISB alumnus, and a finance and business strategist — stopped and looked at what their family consumed every day.

The food. The supplements. The air. And then, one afternoon, the water. They read for months. Then, they stopped reading and started building.

What began as Icpure grew into something larger — a conviction that healthy water should be accessible to every Indian family. The name changed to SOMAWA. The mission expanded. The institutional backing followed — the National Research & Development Corporation (NRDC), Government of India.

The mother whose diagnosis started everything did not live to see the name change. She passed during COVID.

What remained was a promise: built here, serviced here, and backed by an institution that outlasts any individual.

Soma. Wa.

Soma -- the divine elixir. Awa -- inspiration. SOMAWA -- inspired by Soma. Every product name carries the same intention.

Amara Immortal.
Udaka Water, named plainly.
Toya Water in its essential form.
Modish The flagship.

Backed by the Government of India.

Incubated under the National Research Development Corporation, Ministry of Science & Technology. Institutional recognition that no imported brand can hold.

Read the full NRDC story

The people behind the water.

Praveen Kumar, Co-founder of SOMAWA

Praveen Kumar

Brings calm and composure to the table. Finance and business strategy.

Gitanshu Mittal, Co-founder of SOMAWA

Gitanshu Mittal

Brings fire and energy to the table. IIM Calcutta and ISB alumnus.

Behind every SOMAWA installation — from engineering to service to the voice on the other end of the line — is a team that chose to be here. Their names are not on this page. Their work is in your home.

What SOMAWA stands for.

Purpose

To elevate the relationship between water, health, and human life.

Vision

A future where every family drinks water that actively supports better hydration, energy, and long-term well-being.

Mission

Intelligent alkaline water systems designed for real Indian homes and real Indian water conditions.

Promise

Ethics. After-sales. Transparency. We will never do anything unfair, unethical, or unacceptable to our users -- no matter the cost.

The journey.

2018
A kitchen experiment called Icypure.
2019
Renamed Icpure. Sharper name, same obsession.
2020
First commercial ionizer reaches Indian market.
2024
Mumbai office opens. The demand moved west.
2025
Icpure upgrades to SOMAWA, so does the water.
2026
NRDC incubation. Government-backed, founder-led.

The water you drink every day deserves this conversation.

Fifteen minutes. Your water tested. No pressure, no commitment.

Reserve Your Consultation Call