DISTRIBUTION PARTNERSHIP
We are selective about the company we keep.
India's only NRDC-backed alkaline water ionizer. The partnership reflects the product.
Why this brand.
Four pillars that make SOMAWA a partnership worth building on.
NRDC Validation
India's only alkaline water ionizer brand incubated under the National Research Development Corporation — Ministry of Science & Technology, Government of India.
Indigenous Manufacturing
Designed, engineered, and manufactured in India. Built to a 25-year operational standard. No import dependency.
500+ Cities Served
A direct technician service model already operational across India. Partners join existing infrastructure, not a startup experiment.
Five-Product Range
From the ultra-premium Modish to the versatile Udaka with built-in RO — five distinct products spanning the premium wellness spectrum.
What SOMAWA invests in its partners.
Training and Certification
Comprehensive product education covering water science, ORP, molecular hydrogen, and the NRDC research foundation. Partners speak with authority because they are trained with authority.
Open Territory Model
SOMAWA operates a non-exclusive territory model. Multiple partners can serve the same region, ensuring healthy market coverage and customer accessibility.
Technical Service Infrastructure
SOMAWA's direct technician network handles installation and after-sales service. Partners sell. SOMAWA services.
Lead Support
SOMAWA generates leads through digital marketing and shares qualified leads with partners in their area.
Marketing and Brand Support
Access to brand assets, campaign materials, and co-marketing support. Visual and verbal identity maintained.
Dedicated Relationship Manager
A single point of contact within SOMAWA for operational, commercial, and strategic alignment.
Five machines. One philosophy.
The full SOMAWA range — from ultra-premium to portable hydrogen.
Who we look for.
SOMAWA partners with individuals and businesses who believe in what this product represents. The model is straightforward: you purchase units at distributor pricing and sell at MRP, keeping the margin. What matters most is how you represent the brand.
Established business presence
An existing business with a physical or digital footprint in wellness, health, home, or premium consumer goods. Entrepreneurs building something new are equally welcome.
Alignment with premium positioning
Experience serving — or a genuine interest in serving — customers who value quality. SOMAWA is a brand built on trust and substance.
Commitment to education
Willingness to learn the science behind SOMAWA products and communicate it accurately. This is a product you sell with knowledge, not discounts.
Long-term orientation
SOMAWA builds partnerships measured in years, not quarters.
The process.
Apply
Submit your expression of interest through the form below.
Review
Our partnerships team reviews every application individually.
Conversation
If there is alignment, we schedule a call to discuss the opportunity.
Onboard
Training, certification, and your first order. Partnership begins.
Expression of Interest
We review every application individually. If there is alignment, a member of our partnerships team will schedule a conversation.
SOMAWA exists to change the relationship between India and its water. The right partners make that possible.