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Privacy Policy

Last updated: 16 June 2026

This Privacy Policy explains how Icpure India Pvt. Ltd. (trading as "SOMAWA"), a company incorporated under the laws of India, collects, uses, shares, and protects your personal information when you visit our website, use our products, or interact with our services. By using somawa.com or any SOMAWA service, you agree to the practices described in this policy.

1. Information We Collect

We collect the following categories of information:

Personal Information

  • Name, phone number, and email address (provided when you book a consultation, submit an enquiry, or place an order)
  • Shipping and installation address
  • City and region (to determine water quality parameters and assign service teams)

Payment Information

  • Payment details processed through our third-party payment gateway partners. SOMAWA does not store complete credit/debit card numbers on its servers.

Usage and Product Data

  • Machine usage data, including filter status, service history, and operational metrics, collected to deliver proactive maintenance and service support
  • Health-related inputs you may voluntarily share during consultations or service interactions, used solely to recommend appropriate product settings

Automatically Collected Data

  • Browser type, device information, IP address, and pages visited on somawa.com
  • Data collected through cookies and tracking technologies (see Section 3)

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Order Fulfillment — Processing your purchase, scheduling installation, and delivering your SOMAWA machine
  • Service and Support — Providing after-sales service, scheduling filter replacements, responding to support requests, and assigning local service technicians
  • Communication — Sending order confirmations, service reminders, and product updates. You may opt out of marketing communications at any time.
  • Product Improvement — Analysing aggregated, anonymised usage data to improve product performance and develop new features
  • Marketing — With your consent, sending information about SOMAWA products, services, and events through email, SMS, or WhatsApp
  • Legal Compliance — Meeting regulatory obligations, resolving disputes, and enforcing our agreements

3. Cookies and Tracking Technologies

somawa.com uses cookies and similar tracking technologies to understand how visitors interact with our website and to measure the effectiveness of our marketing efforts. Specifically, we use:

  • Google Analytics (GA4) — To analyse website traffic, user behaviour, and conversion events. Google Analytics uses cookies to collect anonymised data about your visit. You can opt out by installing the Google Analytics Opt-out Browser Add-on.
  • Meta Pixel — To measure the effectiveness of advertising campaigns on Meta platforms (Facebook, Instagram). The Meta Pixel collects data about your actions on our website after interacting with our ads.
  • TeleCRM Tag — To connect website enquiries with our customer relationship management system for timely follow-up

You can manage cookie preferences through your browser settings. Disabling cookies may affect certain features of the website.

4. Information Sharing

We do not sell your personal information to third parties. We may share your information with:

  • Service and Installation Partners — Local installation technicians and service teams who need your name, address, and phone number to complete installation and provide ongoing maintenance
  • Marketing and Analytics Partners — Google and Meta, through the tracking technologies described in Section 3, to measure and improve advertising performance
  • Payment Processors — Third-party payment gateway providers who process your transactions securely
  • Legal Authorities — When required by law, court order, or to protect our legal rights

All third-party partners are bound by confidentiality obligations and are permitted to use your information only for the specific purposes described above.

5. Data Security

We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission (HTTPS), access controls, and regular security reviews.

While we take data security seriously, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of your information.

6. Your Rights

You have the following rights regarding your personal information:

  • Access — Request a copy of the personal data we hold about you
  • Correction — Request correction of inaccurate or incomplete information
  • Deletion — Request deletion of your personal data, subject to legal and contractual obligations
  • Opt-Out — Unsubscribe from marketing communications at any time

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, including providing ongoing product service and support. Given that SOMAWA machines are engineered for a 25-year lifespan, service-related data may be retained for the duration of your product ownership to ensure continuity of support.

If you request deletion of your data, we will remove it within a reasonable timeframe, except where retention is required by law or for legitimate business purposes such as warranty fulfilment.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please reach out to us:

SOMAWA Support

Email: [email protected]

Phone: +91-98999-39966

Registered Office: 2894, Arya Samaj Road, Beadonpura, Karol Bagh, New Delhi — 110005

This Privacy Policy is governed by the laws of India. Any disputes arising from this policy shall be subject to the exclusive jurisdiction of the courts in Delhi.